![]() As a result, the companies became highly protective of their chocolate making process. Two of the largest competing chocolate companies, Cadbury and Rowntree, would send spies posing as employees to discover the other?s trade secrets. In the 1920s, chocolate makers in England would frequently send samples to school children in exchange for their opinions on new products. Dahl drew inspiration for the story from his own childhood. ![]() Rarely has a tale of morality ever been more deliciously entertaining to read, as Roald Dahl?s story warns children and adults alike of the dangers of bad parenting, spoiling children, and self-indulgence. And the winners are: Augustus Gloop, an enormously fat boy whose hobby is eating Veruca Salt, a spoiled-rotten brat whose parents are wrapped around her little finger Violet Beauregarde, a dim-witted gum-chewer with the fastest jaws around Mike Teavee, a toy pistol-toting gangster-in-training who is obsessed with television and Charlie Bucket, our hero, a boy who is honest and kind, brave and true, and good and ready for the wildest time of his life! First published in 1964, the dark humor and cheerful gruesomeness of Charlie and the Chocolate Factory immediately endeared the book to children, making it an instant bestseller. Willy Wonka?s famous chocolate factory is opening at last! But only five lucky children will be allowed inside. ![]() Signed by the cover artist Sue Gent One of the most beloved children?s stories of the 20th century, Charlie and the Chocolate Factory by Roald Dahl is a masterpiece of pure imagination. ![]()
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